You’ve seen the iconic BMW brand all over New Haven, but just what does BMW stand for? BMW is a German acronym for Bayerische Motoren Werke, which translates into Bavarian Motor Works in English. But that’s just the tip of the iceberg when it comes to this historic automaker. Dive deeper into what BMW stands for:
You know what BMW stands for, but what does BMW mean? Let’s take a look back in time to see how the brand developed from its earliest days in the 1900s to the present day.
Loyal BMW fans love to talk about new cars, and they even have their own unique lingo. Have you heard the terms “bimmer” or “beemer” around Cheshire and wondered what these terms meant? Generally speaking, most auto enthusiasts use the terms to describe a BMW vehicle of some sort. In the United States, some maintain that a “beemer” is a motorcycle and a “bimmer” is a car. But in Canada, the two terms are often used interchangeably.
We’ve been through the BMW name and history, but what about its famous slogan? Starting in 1974, BMW vehicles became known as “The ultimate driving machine” – and the phrase has stuck around ever since. The brand used the slogan “Joy” for a brief period in the early 2010s, but from 2012 and beyond, the original slogan has remained unchanged.
Now that you know the history behind this luxury brand, why not get behind the wheel of a BMW car at BMW of North Haven? We’re located near Branford in neighboring BMW of North Haven, so contact us to set up a test drive. Whether you want to get inside the 2020 BMW X5 or try out the high-performance 2020 BMW X3 M specs, our experts can help you find just the right match for your needs and wants!
NORTH HAVEN RALLY RECAP🚨 Thank you to everyone who joined us for the North Haven Rally to Westport Cars & Coffee! It was an incredible turnout with stunning cars, great laughs, live music, and an amazing sense of community. A special thank you to all who generously donated to the Westport K9 Unit—your support truly…
2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 Next month, BMW will sell off one very special, very orange exclusive edition of the new M5 at the Pebble Beach Concours d’Elegance event.  Here’s what makes the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 so special… Exclusive Paint The most immediate and obviously striking display…
LET’S TALK FRESH NEW STYLE The X3—which BMW calls the fourth generation but really amounts to a substantial revision of the outgoing one—has a new design featuring crisp creases and ornate details. The 2025 model measures 1.3 inches longer and 1.1 inches wider than its predecessor, while sitting 1.0 inch lower. This results in a…
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